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It has been a little over a year since I changed jobs. While some days I still miss producing TV, I have enjoyed the challenge of focusing on social media. I'm always learning but below are five lessons, both professional and personal, that I wanted to share.
1) Titles Mean Nothing
I'm convinced that there are people who are moving forward with new ideas and there are those who are standing still. From business unit to business unit, there is no correlation between where these two groups sit within an organizational chart. The best ideas can come from anywhere and the challenge is to stay open to them.
2) Scale
"Does it scale?" is a question that TV producers don't have to answer. When working in television, you have a good idea and with some very hard work it finds its way on to the TV screen. When working online, a good idea needs scale. Key questions to answer: Would this concept work across other properties? Can we itirate the idea and over time make it in to something bigger?
3) Developers are the New Cameramen
I was always amazed by a how good shooter could take a mediocre story and make it great. Making sure a cameraman was caffeinated and well fed were habits that I picked up quickly while working in the field. As I've learned more about the web, a similar dynamic applies to developers. They are the ones who turn concepts in to reality and separate the great from the mediocre.
4) Community is King
I hate to play off a bad media cliche but a common theme that I have seen across the most successful brands online is that they allow their fans to feel a part of the product in a unique way. No matter the platform, the secret sauce is community.
5) Family is All that Matters
About six months ago, I became a dad. Every day I'm so grateful for my family. My wife and daughter are a constant reminder of what is most important.
